Category Archives: Marketing

7 Things to Remember When Attending A Trade Show

Attending a trade show can be both exciting and terrifying. Booths as far as the eye can see and not enough time to visit them all. For newcomers to trade shows it can be completely overwhelming. But, when it comes to big events like this, planning is key. So here are a few things to remember to help you make the most out of the trade show you attend.

Tip #1 – Set appointments

Sometimes vendors only see attendees by appointment. If you know one of the vendors you want to see does this, make sure to set the appointment as early as you possibly can. That way, you can make sure you see the vendor and you’ll be able to see them when you want to.

Tip #2 – Know where you’re going

Always make sure you know where the vendors you want to see are. Just about every trade show offers a map and directory of its vendors. Download this ahead of time so you can plan your route and capitalize on the limited amount of time that you have.

Tip #3 – Make a schedule

As the title suggests, you should plan out your time for what you want to do during the trade show. This includes, keeping track of your appointments with certain vendors, and how much time you’re going to be spending at each booth. Also, you should schedule your time for after the trade show as well. This way you can keep track of which vendor you’re going to be meeting up with later for networking over drinks or dinner after the show.

Tip #4 – Do your homework

Make sure you do your homework before and during the trade show. What we mean by homework is researching the vendors that you want to talk with at the show. This way when you see them, you’re already knowledgeable about the products they offer, and can ask some more in depth questions of the reps at the show. During the show, this means going over your notes with your colleagues about different vendors and can even mean putting together purchase orders to take advantage of discounted trade show pricing.

Tip #5 – Make a Checklist

Always, always, always make a checklist when attending a trade show. This way, you know exactly which vendors you want to see and it helps make sure you don’t miss any events that you want to visit during the show. Make sure to refer back to your checklist once a day during the show to keep you on target with your schedule. Also, you should review your checklist at the end of every day of the trade show in case you need to re-evaluate priorities or re-schedule an appointment due to an event popping up that you want or need to go to.

Tip #6 – Pack extra

It’s never a bad idea to make sure that you bring extra clothes with you for the trade show. Instead of doing laundry in the hotel, bringing extra clothes makes sure that you are always looking your best. Additionally, make sure you bring shoes that are comfortable and have really good support, you’re going to be walking a lot, the last thing you want is sore feet for the whole show.

Tip #7 – Stand out

What we mean by this last tip is be confident! Dress professionally and sharp, and always smile. This will make you stand out from the crowd as studies have shown that people remember an interaction with someone who smiled. Also, make sure to wear your name tag on your right shoulder, so that when you lean in to shake their hand they will see your name very easily. Also, don’t forget to exchange business cards and follow up once the show is done.

Yes, trade shows can be a stressful whirlwind of a couple of days. But, if you follow these tips you will stay organized and be able to make your next trade show attendance a resounding success!

Garth Gaetz is the owner of New World Case, Inc. Connect with him on Google+.

10 Tips for a Successful Tradeshow

Tradeshows are still a cornerstone for a lot of industries in terms of marketing and as part of the sales cycle. They can be a great way to get more publicity, increase quality leads, and help build or reinforce relationships with clients as well as other businesses. If you’re not prepared for it though, a tradeshow can wind up being a very expensive waste of time and money. Here are ten tips to make sure your next tradeshow visit is a resounding success.

Tip #1 – Define your Goals

What is the reason that you’re attending the trades show? Is it to generate leads or make sales? Build relationships with other businesses or customers? Recruit talent? Most likely, you’d like to do all of the above, but to make sure your exhibit is a success, focus on one or two goals and build your strategy around maximizing those goals will improve the chance that you’ll reach them.

Tip#2 – Quality, over Quantity

Would you rather have 10,000 people walk by your booth and barely notice you, or, have 50 people walk up to your booth and have them walk away as potential leads or bonafide sales? You’d probably want the latter, I know I would. To get that, it begins way before the trade show even starts. Announce that you’re going to be at the trade show via e-mail blasts or through other marketing efforts. Make a social media event, or attach yourself to the events social media page (we have plenty of other social media tips that can help with this). Figure out who your targets are for the show, and make sure they know about your exhibit. That way, you get the foot traffic you want.

Tip#3 – Nothing is better than New

Showing a new product to potential and current customers is an easy way to make a splash at a trade show. Unfortunately, trade shows aren’t designed around product schedules. The best way to showcase that you’ll be showing off a product at a trade show is by building hype for it via multiple channels. Or if you only have a prototype, you can showcase it digitally via a 3D model.

Tip#4 – Create Multiple Channels for Leads

While this might sound complicated, it’s actually really simple. All you really need to gather is their name and email address. The less info you have to gather the better, no one wants to fill out a 10 line form at a trade show. You can do this even if you’re running a contest. You might be collecting business cards in a fishbowl for a contest, but make the really strong leads feel special. Have them fill out their name and email even if they put their business card in the bowl, this way they have their own segment in the email list, because, these are often the leads you want to nurture most.

Tip #5 – Bring Swag People Want

We’ve all been there, carrying around the million and a half tiny things that booths give you, the pens, the pins, the stress balls. They’re tried and true, but also tired and overused. Handing out something practical (i.e. tote bags, USB sticks, notebooks) or fun (bottle openers, drink cozies, t-shirts) will get you noticed a lot more, and help you generate more leads.

Tip #6 – Keep your Booth Table Clean

Don’t cover your booth table in literature and white papers and charts. Pick one or two key pieces of literature that get your company message across and why you’re there. Keep the other materials on hand if someone asks you a detailed question, but, also gather their email address so that you can send the details straight to their inbox, so your not lost with the rest of the literature they’re carrying from other booths.

Tip #7 – Let them Play

What we mean is that people are going to want to touch things. So let them, people want to interact with things, not just be guided. Make sure your exhibit is engaging and exciting and trust me, they won’t forget you.

Tip #8 – Make Sure Your Staff is Trained

Make sure the staff you’re bringing to your trade show is trained, because you might have an extravagant booth, but, if your staff is poorly trained and prepped for the show, that’s all your prospects will remember. Make sure your staff knows what’s expected of them, and don’t be afraid to do a refresher on goals and etiquette before a show.

Tip #9 – Spy vs. Spy

Trade shows are the perfect environment for your competitors to spy on you. You and them are in close quarters for a couple of days, showcasing your newest and best features of what you’re offering. Make sure you size up your competition, but be wary, because they’re probably trying to size you up too. Make sure your staff knows a plant when they see one. Most trade show vets say they’re the one’s trying to be too clever. Usually by asking too specific of a question that the average joe wouldn’t ask.

Tip #10 – Marathon not a Sprint

Finally, trade shows are marathons not sprints. The real work usually happens at the end when the day is dwindling down. The people who are really serious are walking around at the end when there are less crowds because they know that you’re not being bombarded by people. Making sure you stay energized and focused through the whole trade show will help show potential customers that you came to do business and will commit wholeheartedly to get their business.

Garth Gaetz is the owner of New World Case, Inc. Connect with him on Google+.

Tips on Using Social Media at Your Next Trade Show

Social media can be a very powerful tool to help break through all the overwhelming distractions at a convention center, and can help drive traffic to your booth. But, how can you successfully integrate social media with a physical location you might only be at for a few hours? By using the channels available to you effectively you can help increase your lead generation and possibly help to generate new network opportunities as well. Below is a few tips to use some of the more popular social media channels to make your next trade show booth an outstanding success.


Twitter’s influence continues to grow along with all of the different trade show attendees who use the social media microblog. If your target customers are smart phone carriers, and minimally tech oriented, Twitter should definitely be part of your marketing strategy for your next trade show. Below are a few tips to use Twitter effectively at a trade show.

  • Find out if the trade show is using a hashtag (ex: San Diego Comic-Con usually uses something like #SDCC2014) if they are, this is a great way to share news and events with your business with the trade show attendees.
  • Little side-note for this tip, if the event does use a hashtag, follow anyone who is using the hashtag if you believe that they are a prospective customer, based on their Twitter profile.
  • Follow the show organizer via Twitter and retweet their posts leading up to the event. By helping spread word of the event, they’ll sometimes retweet your tweets and comments which will help give your business more visibility leading up to the event.
  • Create a Twitter only contest. Have people visit your trade show booth and take a photo of themselves there. Combine this with a special hashtag for your business along with the event hashtag and have them post it to Twitter.


Over a billion people use Facebook around the world, and over 60% of them use the smartphone app daily to stay in touch with their friends and family, to following their favorite brands and companies. For trade shows, this can be a great way to gain business leads by helping to amp up interest in the trade show and in turn, your company. Here are a few tips to help use Facebook at your next trade show.

  • Follow the trade show’s facebook page.
  • Promote the trade show, your booth number in the convention center, and your company’s landing page.
  • Pin a post to the top of your page promoting your business’ trade show contests/special offers.


In 2014 over 1 billion unique users visit YouTube each month, with mobile viewing making up more than 40% of those visits. Video marketing is a great way to reach prospective customers and can help build buzz about your product and help to build trust with your brand. Here are some tips if you want to use YouTube for your next trade show.

  • Create quick 30 second testimonial videos. If you have a current or past customer visiting your booth, it’s the perfect opportunity to get footage of them advocating your brand, extremely powerful stuff.
  • Use it to take a pre-show video of you at your booth, teasing some content about what you plan on presenting at your booth, or if you’re revealing any new product, great way to help build buzz around it.
  • If you’re speaking at the show, have a colleague record the presentation and upload it.
  • Don’t forget to link to your company’s website when uploading the video!

Whether your company is using Twitter, Facebook, Youtube, or some other social media platform. It is an incredible asset to leverage and make your next trade show appearance a resounding success.

Garth Gaetz is the owner of New World Case, Inc. Connect with him on Google+.

Using Accessories at a Trade Show

We’ve all heard the saying “don’t sweat the small stuff” and generally you shouldn’t… BUT you should consider the small stuff to be equally as important as the big stuff, at least for your trade show display.

If you’ve invested the time and effort to attend an upcoming trade show and you have purchased a display, you want to show up putting your best face forward. Simple, yet cost effective trade show accessories like trade show literature racks, printed table throws, and display lighting can make a huge difference in your overall corporate appearance.

Trade Show Literature Racks

Trade Show Display Literature Rack

Trade show literature racks come in many styles, are cost effective, portable, and simple to set up. If you’re planning on bringing any white papers or handouts to your show(s), you can use a couple of literature racks to keep them organized and can go a long way to make your display look clean and professional. Also, they’re great to keep in your company lobby or board room for sales ops and other prospective client meetings.

Printed Table Throws

Printed Full Color Table display throwRental display tables can be a great cost saver, but as the case with most rentals, you don’t know the level of quality or the look of what you could be getting. High quality printed table throws can cover any size rental table, giving it a bright, custom look. Full color dye sub printing of your logo or any imagery can attract attention and coordinate with your display and graphics giving you better visual presence. Additionally, these cost effective throws are machine washable and can be packed away for easy shipping. They’re also great for smaller events and meetings as well.

Trade Show Display Lighting

Trade Show Display LightingHighlighting your display graphics and products with inexpensive trade show display lighting can be the difference between a good display and a great one. Creative lighting can add excitement, create atmosphere, and can draw attention to your trade show display.

Consider going the extra mile and adding simple yet cost effective trade show accessories to your trade show display inventory. These small additions can make a huge impact on your overall visual presence at your next event.

Garth Gaetz is the owner of New World Case, Inc. Connect with him on Google+.

5 Tips for your First Trade Show

Congratulations! You’ve decided to exhibit at your first trade show! You’ve booked the space but now what? Where do you begin?

If you’re going to commit to attending a trade show, you must also invest some time and planning that will make your decision to exhibit a successful one. Start early! The right planning and strategy will be the difference between a good experience and a GREAT one! Here are some simple tips to get you started:

Determine a Trade Show Marketing Budget.

There are many costs you need to consider. Your trade show display, pre-show marketing, exhibit sales force and expenses, and shipping costs just to name a few. Create one total budget, and break it down for each area. Just remember, a successful trade show should reward you with a great ROI.

Enlist a good Trade Show Display Designer & Supplier

They’ll determine what your trade show booth will entail. A reputable specialist will offer you various ideas and cost estimates to ultimately provide you with a great display solution which fits with your budget.

Put a good Trade Show Marketing Plan into place.

What will your focus be at your show and what is your message? What products and services do you offer? Do you  plan to introduce a new product? Your overall corporate plan, your marketing strategy, your products and services, and your trade show display should all work together to promote who you are and what you offer.

Advertise that you are Exhibiting!

Advertising that you’ll be exhibiting at a trade show is a great way to draw attention to your growing and successful business. Send out an email blast with invitations to attend to your current and prospective customers, business partners, and important vendors. Good news travels fast so help create some excitement by using social media to help spread the word as well!

Have a plan to manage your Trade Show Leads.

Determine how qualified leads will be collected at your event, and just as importantly, how you will follow up on them. Let’s face it, growing your business is the main reason you decided to attend and exhibit. Making lasting customers out of qualified sales leads will enable you to capitalize on your investment many times over.

New World Case, Inc. specializes in offering Trade Show Display & Exhibit booths, Portable Display Solutions, and Trade Show Display Accessories for all budgets and requirements. Call us Toll free (888) 883-0107, or email us at

Garth Gaetz is the owner of New World Case, Inc. Connect with him on .

How to Integrate Video into Your Trade Show Exhibit

Video is a growing trend in all areas of marketing. If it’s not a part of your strategy already, it should be by the time you’re done reading this.

Let me toss you some numbers. 71% of consumers note that videos leave a good impression on a company. 96% of consumers think videos help when buying online. The number of online video viewers is predicted to double to 1.5 billion by 2016.

Convinced yet? You should be. Here are 5 tips for easily integrating video content into your trade show exhibit. Remember – a boring video is a boring video, no matter how, when, or why you use it. Creativity is the key.

Consider How You Want Your Videos Produced

Sometimes hiring a professional is the way to go. You’ll get a high definition picture, quality sound, and a polished final product delivered quickly. But in some cases, it’s not necessary. If you want a casual video showing a couple brief testimonials, all you need is an iPhone (just make sure you turn it sideways when you’re filming.) If you want a super simple slideshow, all you need is iMovie or Windows Movie Maker and a brief tutorial.

Make Your Videos Short

That is…most of the time. We live in an age where people can easily entertain themselves with 6 second Vine videos, 15 second Instagram videos, 30 second YouTube videos, and .GIF’s.

At a trade show, you only have a small window of time to capture a potential buyer. We call that quick message impact. Try to make your videos short and loop them. Make them upbeat. If they need to be longer (to give the viewer a lot of information, a brand story, etc.), that’s not necessarily a bad thing. The video just has to be interesting. Mix in B-Roll footage.

Provide Value

Your videos should always provide value; otherwise they’re just another distraction to your audience. Think about how you can connect with the viewer on a personal level…how can you make your videos turn a person from a potential buyer into a guaranteed buyer? How can you make these videos stand out from the rest of the videos in the room? What would you want to see if you were the customer?

Consider Streaming Video

Now, think about having video at your trade show exhibit in a completely different way. You can stream the trade show event to customers via YouTube Live. All they need to do is visit the YouTube link you share with them. You can even embed the streaming YouTube video on your site. Streaming works particularly well for showing off “next year’s products”, sharing helpful tips and tricks, and more.

Make a Video of the Event

Customers really are the voice of your brand. And a trade show is where you’ll really find your customers in one place. Consider making a video (or videos) of the event. Perhaps you want to capture some customer testimonials. Perhaps you want a video of the owner of your company talking to other businesses at the event. Whatever you decide, the finished product will be shareable with your social media audience, your site, and your e-mail marketing list.

Garth Gaetz is the owner of New World Case, Inc. Connect with him on .