Tag Archives: Trade Show

7 Things to Remember When Attending A Trade Show

Attending a trade show can be both exciting and terrifying. Booths as far as the eye can see and not enough time to visit them all. For newcomers to trade shows it can be completely overwhelming. But, when it comes to big events like this, planning is key. So here are a few things to remember to help you make the most out of the trade show you attend.

Tip #1 – Set appointments

Sometimes vendors only see attendees by appointment. If you know one of the vendors you want to see does this, make sure to set the appointment as early as you possibly can. That way, you can make sure you see the vendor and you’ll be able to see them when you want to.

Tip #2 – Know where you’re going

Always make sure you know where the vendors you want to see are. Just about every trade show offers a map and directory of its vendors. Download this ahead of time so you can plan your route and capitalize on the limited amount of time that you have.

Tip #3 – Make a schedule

As the title suggests, you should plan out your time for what you want to do during the trade show. This includes, keeping track of your appointments with certain vendors, and how much time you’re going to be spending at each booth. Also, you should schedule your time for after the trade show as well. This way you can keep track of which vendor you’re going to be meeting up with later for networking over drinks or dinner after the show.

Tip #4 – Do your homework

Make sure you do your homework before and during the trade show. What we mean by homework is researching the vendors that you want to talk with at the show. This way when you see them, you’re already knowledgeable about the products they offer, and can ask some more in depth questions of the reps at the show. During the show, this means going over your notes with your colleagues about different vendors and can even mean putting together purchase orders to take advantage of discounted trade show pricing.

Tip #5 – Make a Checklist

Always, always, always make a checklist when attending a trade show. This way, you know exactly which vendors you want to see and it helps make sure you don’t miss any events that you want to visit during the show. Make sure to refer back to your checklist once a day during the show to keep you on target with your schedule. Also, you should review your checklist at the end of every day of the trade show in case you need to re-evaluate priorities or re-schedule an appointment due to an event popping up that you want or need to go to.

Tip #6 – Pack extra

It’s never a bad idea to make sure that you bring extra clothes with you for the trade show. Instead of doing laundry in the hotel, bringing extra clothes makes sure that you are always looking your best. Additionally, make sure you bring shoes that are comfortable and have really good support, you’re going to be walking a lot, the last thing you want is sore feet for the whole show.

Tip #7 – Stand out

What we mean by this last tip is be confident! Dress professionally and sharp, and always smile. This will make you stand out from the crowd as studies have shown that people remember an interaction with someone who smiled. Also, make sure to wear your name tag on your right shoulder, so that when you lean in to shake their hand they will see your name very easily. Also, don’t forget to exchange business cards and follow up once the show is done.

Yes, trade shows can be a stressful whirlwind of a couple of days. But, if you follow these tips you will stay organized and be able to make your next trade show attendance a resounding success!

Garth Gaetz is the owner of New World Case, Inc. Connect with him on Google+.

Tips on Using Social Media at Your Next Trade Show

Social media can be a very powerful tool to help break through all the overwhelming distractions at a convention center, and can help drive traffic to your booth. But, how can you successfully integrate social media with a physical location you might only be at for a few hours? By using the channels available to you effectively you can help increase your lead generation and possibly help to generate new network opportunities as well. Below is a few tips to use some of the more popular social media channels to make your next trade show booth an outstanding success.

Twitter

Twitter’s influence continues to grow along with all of the different trade show attendees who use the social media microblog. If your target customers are smart phone carriers, and minimally tech oriented, Twitter should definitely be part of your marketing strategy for your next trade show. Below are a few tips to use Twitter effectively at a trade show.

  • Find out if the trade show is using a hashtag (ex: San Diego Comic-Con usually uses something like #SDCC2014) if they are, this is a great way to share news and events with your business with the trade show attendees.
  • Little side-note for this tip, if the event does use a hashtag, follow anyone who is using the hashtag if you believe that they are a prospective customer, based on their Twitter profile.
  • Follow the show organizer via Twitter and retweet their posts leading up to the event. By helping spread word of the event, they’ll sometimes retweet your tweets and comments which will help give your business more visibility leading up to the event.
  • Create a Twitter only contest. Have people visit your trade show booth and take a photo of themselves there. Combine this with a special hashtag for your business along with the event hashtag and have them post it to Twitter.

Facebook

Over a billion people use Facebook around the world, and over 60% of them use the smartphone app daily to stay in touch with their friends and family, to following their favorite brands and companies. For trade shows, this can be a great way to gain business leads by helping to amp up interest in the trade show and in turn, your company. Here are a few tips to help use Facebook at your next trade show.

  • Follow the trade show’s facebook page.
  • Promote the trade show, your booth number in the convention center, and your company’s landing page.
  • Pin a post to the top of your page promoting your business’ trade show contests/special offers.

YouTube

In 2014 over 1 billion unique users visit YouTube each month, with mobile viewing making up more than 40% of those visits. Video marketing is a great way to reach prospective customers and can help build buzz about your product and help to build trust with your brand. Here are some tips if you want to use YouTube for your next trade show.

  • Create quick 30 second testimonial videos. If you have a current or past customer visiting your booth, it’s the perfect opportunity to get footage of them advocating your brand, extremely powerful stuff.
  • Use it to take a pre-show video of you at your booth, teasing some content about what you plan on presenting at your booth, or if you’re revealing any new product, great way to help build buzz around it.
  • If you’re speaking at the show, have a colleague record the presentation and upload it.
  • Don’t forget to link to your company’s website when uploading the video!

Whether your company is using Twitter, Facebook, Youtube, or some other social media platform. It is an incredible asset to leverage and make your next trade show appearance a resounding success.

Garth Gaetz is the owner of New World Case, Inc. Connect with him on Google+.