In the exhibition and trade show universe, first impressions make a difference in engaging audiences and remembering brands. It only takes an average visitor a few seconds to determine...

Think about the last time you went into a busy business show or event. So many booths are fighting for attention, it is easy to get lost in the...

When you're at a trade show, first impressions matter. Visitors walk past dozens of booths. What makes them stop? It's not always your product. Sometimes, it's the way your...